I feel enormous sympathy with presidential candidates.
They’re scrutinized and pulled apart 24 hours a day, and all just because they’re desperate to be the leader of the free world.
This is something Apple understands. Its products incite almost equal scrutiny and impassioned comment.
It was touching, then, that renowned Apple fan Jeb Bush and his Apple Watch became the center of attention on Tuesday.
While meeting with the Des Moines Register editorial board in Iowa, the Republican presidential candidate got a phone call. Bush reached down toward his trouser pockets.
One of the Register journalists asked: “Is that your watch?”
Bush replied: “My watch can’t be talking.”
Oh, but it can. Watches talk all the time. It’s the new world. And so it was that Jeb Bush’s Apple Watch began to talk. Bush seemed astonished that the voice was coming through his watch.
He moved to put it to his ear, then perhaps decided this wasn’t a good look. It isn’t.
Bush turned to the journalists and said: “I’ve never had my bat phone turned on.”
Some might mutter that he should have said “bat watch.” Others might insist that a candidate who claims to be a nerd and Apple fanperson ought to know that you can take calls on your Apple Watch.
“That’s the coolest thing in the world,” Bush said of his watch. He knew it rang, but had never used it in that mode, he said.
Some fellow Apple fans might find their teeth inadvertently chattering when they hear that Bush still refers to it as the “iWatch.” He hasn’t seemed to be entirely convinced by Apple’s latest product category. He described it as “not as intuitive as other Apple products.”
In this, he might be right. But in politics, being right isn’t often rewarded.
I fear that in Thursday’s Republican debate, leading candidate Donald Trump might muse that he’s surprised Bush’s watch had enough energy to ring.