Recently, Apple CEO Tim Cook bemoaned the fact that people keep on making movies about Steve Jobs.
How about a musical comedy? No? How about one that features not merely Jobs, but Bill Gates too?
No, I have not lost my marbles. You, though, must decide about the artistic mentality of the creators of “Nerds.”
This, according to a press release, is the story of two famous tech CEOs rising to prominence. It is, naturally, a funny story set to music.
It will open April 21 at the Longacre Theatre, right in the middle of New York’s famed theater district.
The press release gushes informatively about the two main characters. For example: “Before Bill Gates and Steve Jobs were the undisputed titans of technology, they were NERDS.”
Who did, indeed, know?
Oddly, this oeuvre isn’t exactly new. The Philadelphia Theatre Company first gave it a whirl in 2005. It even picked up some local awards. I cannot confirm that one was Best Musical Comedy Featuring Two Tech Luminaries Who Each Thought They Were Better Than The Other.
This version has, though, been updated.
“Nerds” was written by Jordan Allen-Dutton and Erik Weiner, each of whom has several comedic credits. The music is by Hal Goldberg, a veteran of fine theater.
Some, though, like Cook will be wondering if this work can possibly provide popular entertainment. Neither Apple nor Microsoft immediately replied to requests for comment.
Jobs, in particular, has been portrayed in several recent movies.
Michael Fassbender, who was on Wednesday nominated for an Academy Award for his work in the commercially unsuccessful movie “Steve Jobs,” is one of many who have played the Apple c0-founder.
Movies about Gates haven’t been quite so numerous. However, chilly-blooded Apple fanpersons might say that John Hodgman played him very well in the more than 80 ads of the “Get A Mac” campaign.
The Microsoft co-founder, though, is no stranger to buddy movies. His turn alongside Jerry Seinfeld in a couple of Microsoft ads was quite something. (I think I was the only person who really liked them.)
You, though, will still be wondering about “Nerds.” What incentives are there for you to go and see it? Well, the producers promise it will have “the most progressive technology seen on Broadway.”
What might those be? Holograms and projection mapping, it seems. And let’s not forget “an enhanced theater-going experience through app integrations that allow users to interact with the set and other audience members.”
Admit it, you’ve always wanted to socially network with your fellow theatergoers and even with, who knows, chairs on stage.
I have saved the producers’ best line till last. Though I suggested “Nerds” was a musical comedy, this isn’t entirely accurate. According to the press release, it is a “musical dot-comedy.”
Fun for all the family, then.