This whisky costs £2,000 and soon it will be lost forever

Chivas The Icon

A whisky which sells for £2,000 per bottle has been unveiled – but you’d better snap it up quickly because when it’s gone there’s no more.

Chivas Regal The Icon has been created with a blend of some of the rarest and oldest whiskies available by experts in the field, and when they’ve been used up, it’s all gone.

But this is no quick-drinking Friday night snifter.

At £2,000, it’s 16 times the average weekly shop for a UK household, the equivalent of four months’ food shopping.

Produced by the luxury Scotch whisky brand, the tipple has been prepared by master blender, Colin Scott, whose job it is to blend flavours together and produce the best possible taste.

Exchange, is a whisky lover’s dream and includes whiskies from more than 20 distilleries across Scotland.

The Icon, which will be available in the UK to purchase exclusively from Harrods, and The Whisky Exchange.

The blend includes the rarest malts from Strathisla, the spiritual home of Chivas Regal, and the oldest continuously operating distillery in the Scottish Highlands.

Chivas The Icon

Accented with hand-selected single malts from Longmorn and Glen Keith, it’s been called a “bold, balanced and unforgettable blend” specifically developed, with rich notes of honey, vanilla and dark chocolate are balanced by subtle hazelnut influences from the cask.

Mr Scott will release a limited number of bottles each year for those prepared to part with the cash to add to their collection.

And it’s not just what’s inside the bottle that counts.

The vessel itself is a hand-blown crystal decanter created by Dartington Crystal, with the glass delicately etched and finished with precision crafted metalwork.

To top it off, it’s adorned with a signature luckenbooth stopper, a traditional Celtic symbol of love.

Chivas The Icon

Mr Scott says: “Chivas Regal The Icon is a truly exquisite blend – perfectly smooth with an intense concentration of sumptuous flavours that develop into an exceptionally long, lingering finish.

“I am exceptionally proud to launch this luxurious expression of the Chivas Regal house style in the UK. A unique taste of the past and a whisky destined for an iconic future.”


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