Although the virtual reality push, from gaming to movies to TV, is rapidly gaining momentum, Hulu fans will have to wait a little longer for the company’s promised VR app.
The VR experience tool that was supposed to launch in November, in conjunction with the Samsung Gear VR, still isn’t ready for its debut a Hulu spokesperson confirmed to Mashable on Wednesday.
Hulu’s head of experience, Ben Smith, said as much when he told Variety, in a report published on Tuesday, that the company’s VR efforts won’t be available until sometime this spring.
“We are spending a lot of time in incubation. Trying things, seeing what works, what doesn’t work,” Smith told Variety. ”
You are gonna start seeing some stuff from us this spring on VR, on the core experience of VR for video and also some content as well.”
The original plan was for Hulu to launch its VR app to coincide with the launch of the Samsung Gear VR headset, but November came and went without explanation from Hulu regarding the delay.
In Smith’s latest comments, he promises that Hulu’s VR products will include general VR content as well as apps specifically designed for VR headsets. However, this time no specific VR headset brand was mentioned, which could mean that the company plans to broaden its virtual reach via other VR hardware players.
And while Smith characterized VR as “early adopter” tech and “not for Mom and Pop in Cedar Rapids, Iowa yet,” there is clear interest from some Hulu fans who raised questions on Twitter about the missed November launch for the Hulu VR app.
To those questions, Hulu support is responding by telling users that “the team is working hard to make this feature available soon!”