Online marketing techniques used properly will have a huge impact on how businesses operate online, regardless of whether they are small local stores or huge global businesses. A number of specific methods, skills, and strategies have to be involved in successful online marketing. If done properly, it can produce some truly amazing results for your business. If done wrong, however, you could simply destroy your online presence. And since no business can truly function without a website anymore, this could mean the end of your own business as well.
So what are some of the online marketing strategies that really work and that you should absolutely add to your own plan of action?
- Content Marketing
Content is king, which has been true for a very long time. The more original, fresh, interesting content you have, the more traffic you will get from the websites as well. But not any content will do. The most important thing is that it is completely unique. Hence, make sure you regularly update your website with content that is valuable for your customers by making their lives easier, while at the same time making sure that it has not been posted elsewhere before.
- Search Engine Optimization
Search engine optimization enables you to rank higher on Google and other search engines, meaning that more traffic will come to your website. Around 92% of all online traffic goes to the links that are listed on the first page of Google. Search engine optimization (SEO) is complex, but there are some quick and easy strategies to implement as well. For instance, make sure your keyword is in your headings and page titles, that you use videos and images, and that you regularly publish new content (see above).
- Social Media
The world has gone social. 72% of people use at least one social media platform, with Facebook and Twitter being the most popular ones. You need to have a presence on there to advertise to your clients and to give them the opportunity to communicate directly with you. It also gives your customers a chance to leave you reviews, which is another important online marketing tool.
- Video Marketing
Video marketing is like Marmite: people either love it or hate it. Some people adore watching a video to get explanations on products, other people hate it when something autoplays the minute they go online. Try to give your customers a bit of both: have videos on your website, but also the text. That way, you keep everybody happy at the same time.
- List Building
Always try to build a list with people who you know are, or are likely to be, interested in the products or services you have on offer. This list is your customer database and you can send them regular messages, informing them of new product launches, for instance. Email marketing is far from dead, in fact giving you an opportunity to reach out to your customers like never before.