Amazon is trying to secure its place as the first stop for those who pre-order games.
The company declared Tuesday that it would offer 20% off the price of a new game (which usually hovers around $60, and more for special editions) to Prime users who pre-order the game on Amazon. The discount only applies to physical copies of games, which Amazon says will be delivered on the same day as they are released in stores.
For those who have started going digital-only in their gaming, you seem to be out of luck — though that group of players is ever-growing. Last November’s highly anticipatedFallout 4 sold 1.87 million digital copies in three days, and 1.2 million of those copies were on PC, according to analyst firm SuperData.
“There’s a saying in the industry: ‘Retailers are their own worst enemies.’ It refers to retailers, and in this case online retailers, cutting into their own margins to drive sales,” SuperData CEO Joost van Dreunen told Mashable.
“I have no doubt that Amazon is subsidizing the lion’s share of this 20% discount for its Prime customers. The transition to digital that has been happening in the industry will continue to drive down the share of physical sales, but Amazon is diversified enough (unlike GameStop) to offset the cost and retain the customers.”
Saving $12 or more may be worth it to some who are accustomed to pre-ordering, though many retailers like GameStop and Best Buy offer retailer-specific exclusive pre-order bonuses that they’ve worked out directly with the game publishers. These generally include anything from extra maps to skins for characters and special-edition collectables.
Amazon has a landing page that lists eligible games, which include upcoming titles likeUncharted 4: A Thief’s End, Plants vs. Zombies: Garden Warfare 2, Street Fighter V andQuantum Break.